If you are using the Geo IP Tracking feature, you will now start noticing that Zip/Postal code is now being set in the Optional Address Field.
Previously, we only set the city/state/country.
This change will take effect immediately for all iTracker Ultimate Customers.
If you are curious how iTracker360 is able to gather the location of the user. We simply grab the users IP Address when a web form is submitted, then we send the IP Address off to MaxMind.com who has a great web service for finding the location of the user. Maxmind returns the location information and we pass it along to Infusionsoft via the API.